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Vol 17, Issue 1

Spring 2011

Vol 16, Issue 4

Winter 2010

Vol 16, Issue 3

Fall 2010

Vol 16, Issue 2

Summer 2010

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Volume 17 | Issue 1

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Evaluating a County-Sponsored Social Marketing Campaign to Increase Mothers' Initiation of HPV Vaccine for Their Preteen Daughters in a Primarily Rural Area

Joan R. Cates, Autumn Shafer, Sandra J. Diehl, and Allison M. Deal

Analyses for the U.S. 2010 Census Partnership Program

Mary H. Mulry and Timothy P. Olson

The Effectiveness of Social Marketing in Reduction of Teenage Pregnancies: A Review of Studies in Developed Countries

Anthony Simiyu Wakhisi, Pascale Allotey, Namrata Dhillon, and Daniel D. Reidpath

Organizational Use of a Media Campaign Booklet to Encourage Parent-Child Communication About Waiting to Have Sex

Jennifer C. Gard, Marni L. Kan, Sarah B. Jones, Cassie Williams, W. Douglas Evans, and Kevin C. Davis

Letter from the Editor

Letter from the Editors

Gregory Niblett, Lynne Doner Lotenberg, and Bill Smith

Theory and Review

Fun, Friend, or Foe: Youth Perceptions and Definitions of Online Gambling

Margee Hume and Gillian Sullivan Mort

Volume 16 | Issue 4

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The Opportunities and Challenges of School-Based Research for Social Marketers

Kathleen Kelly, Cornelia Pechmann, and Ellen Thomas Reibling

The Impact of Relationship Stage on the Determinants of Trust in the Pharmacist–Client Relationship: Results From a Social Marketing Campaign 

Chiara Maniscalco, Kim Daniloski, and David Brinberg

Using Market Research to Characterize College Students and Identify Potential Targets for Influencing Health Behaviors 

Carla J. Berg, Pamela M. Ling, Hongfei Guo, Michael Windle, Janet L. Thomas, Jasjit S. Ahluwalia, and Lawrence C. An

Case Study

AIDS Promotion Within the Black Church: Social Marketing in Action 

Angelique Harris

Preventing High-Risk Drinking Among College Students: A Social Marketing Case Study 

Tavis J. Glassman, Virginia Dodd, Eleanor Maureen Miller, and Robert E. Braun

Interview

An Interview With Craig Lefebvre 

Beverly Schwartz

Notes from the Field

Forget the Stick; It's All About the Carrot Now

Rowena Merritt

Theory and Review

Maximizing Recall of Gruesome Images for Health Effects Advertising: An Experimental Investigation 

Brennen W. Mills, Owen B. J. Carter, and Robert J. Donovan

Strategies for the Social Marketing Mix: A Systematic Review 

Nadina Raluca Luca and L. Susanne Suggs

Volume 16 | Issue 3

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Engaging Families in the Choice of Social Marketing Strategies for Male Circumcision Services in Johannesburg, South Africa

John F.B. Bridges, Sarah C. Searle, Frederic W. Selck, and Neil A. Martinson

Online Recruitment of Targeted Populations: Lessons Learned From a Smoking Cessation Study Among Korean Americans

Diana D. McDonnell, Hyun-Ju Lee, Gene Kazinets, and Joel M. Moskowitz

Systematic Formative Research to Develop HIV Prevention Messages for People Living with HIV

Jennifer Uhrig, Dogan Eroglu, Carla Bann, Jill L. Wasserman, and Carolyn Guenther-Grey

Case Study

The Food Mail Program: "When Figs Fly" - Dispatching Access and Affordability to Healthy Food

Kashef Majid and Sonya Grier

Correction to :"What's the Catch/ Reducing Consumption of Contaminated Fish Among Anglers"

Tiffany Jonick, Elizabeth L. Anderson, Sharon Lin, Coral M. Bruni, P. Wesley Schultz, Stephen Groner, and Frankie Orrala

Interview

An Interview with Carol Bryant

Beverly Schwartz

Notes from the Field

Growing the Next Generation of Social Marketers

John Strand